Meta | Facebook

#SustainableTogether

The social media campaign for Meta Germany encourages users to explore groups to find inspiration for sustainable living. It aims to provide simple, everyday tips for adopting a more sustainable lifestyle, empowering users to take meaningful action. The campaign highlights that inspiration and resources are just a few clicks away within the app. It seeks to motivate individuals who are open to change but may feel overwhelmed, to find encouragement and ideas in Facebook groups. I created the 3D models as stills, which were then animated with the help of our in-house editor.