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RBB Fritz Image Campaign

 

RBB Fritz
Image Campaign

 

One of my projects at Granny, RBB Fritz image campaign that showcased the platform's unique style and humour. To appeal to the target audience of 18-25 year olds in Berlin and Brandenburg, we created a design that combined bold, bright colours with the platform's existing branding. The aim was to make Fritz a trendy, modern source of information that would resonate with young adults, introducing Fritz as multichannel media brand.

Project: illustration, offline banners, print design, editorial layout, social media assets, digital design.

Software: Adobe Illustrator, Adobe Photoshop.

 

Translation: Who is live from early until late? It’s Fritz

 

Translation: Who is live from early until late? It’s Fritz

 

Translation: Who is live from early until late? It’s Fritz